Há uma nova agência de Marketing Digital focada no mercado B2B
Por: Pedro Durães, Meios & Publicidade
Meio: Meios & Publicidade (29 de setembro 2021)
Chama-se Martech Digital, é o novo projecto de Ana Barros, ex-sócia fundadora e directora executiva da OUTMarketing, e apresenta-se como uma agência focada exclusivamente em “apoiar empresas de todas as dimensões e indústrias que actuam no mercado B2B”.
“Martech traduz exactamente esta união inevitável entre o marketing e a tecnologia. Qualquer empresa, tradicional ou inovadora, tem de modernizar a forma como comunica e promove os seus produtos e serviços para conseguir afirmar-se no mercado e diferenciar-se das demais”, justifica a fundadora da agência que chega ao mercado já com clientes internacionais como Conquest One, a Boost It ou Ciben, alertando que “a tão falada transformação digital não pode ficar apenas nas infraestruturas e sistemas, tem de chegar também ao marketing, aos conteúdos e à comunicação”. “Também aqui as ferramentas, técnicas e regras mudaram”, defende Ana Barros.
“Actualmente a inovação e a liderança não estão apenas ao alcance das grandes companhias. Os grandes são diariamente desafiados pelos mais pequenos, mais dinâmicos, ou simplesmente por aqueles que exploram novas ideias, que conseguem antecipar as jogadas e proporcionar grandes experiências aos clientes”, prossegue a responsável, assegurando que a Martech Digital surge com “uma equipa que conhece muito bem os desafios do mercado B2B e o negócio dos clientes” e terá a capacidade de “acelerar os negócios, contribuir para a transformação digital do marketing das empresas e criar ligações mais inteligentes entre processos, tecnologia e pessoas”.
Naquilo que descreve como “um projecto ambicioso”, a Martech Digital pretende ainda “ser mais do que uma empresa de marketing e comunicação”. “Queremos potenciar a estreita relação de muitos anos que temos com os mundos académico e corporativo e criar projectos que ajudem as empresas e o mercado, como uma academia de formação de profissionais de marketing e comunicação”, antecipa Ana Barros, que se manterá como sócia-fundadora e business manager da OUTMarketing Brasil.
“Temos uma forte ligação a outros mercados e um know-how que nos permite ajudar as empresas nos seus projectos de internacionalização. Queremos ser parceiros, não meros prestadores de serviços”, conclui a responsável sobre a nova agência, que prestará consultoria em transformação digital do marketing e vendas a empresas do segmento B2B, a par de serviços de marketing de conteúdos, inbound marketing, social media, comunicação empresarial, institucional, de marca ou produto, assessoria de imprensa e relações públicas.
Dicas de leitura
Meios & Publicidade- 31 março, 2022
Digitalks- 29 maio, 2023
Link to Leaders- 30 junho, 2023
Executiva - 4 outubro, 2021
25 thoughts on “Há uma nova agência de Marketing Digital focada no mercado B2B”
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