Social Media: Em que redes sociais deve investir? [Infográfico]
Nómadas digitais, influencers, vloggers, Tiktokers, you name it. O ano de 2023 está a ser pautado pela crescente utilização de Social Media e consumo crítico de informação, típico da cultura de massas atual. E, dentro deste quadro, as empresas B2B têm duas opções: viram trend ou vão parar ao unfollow.
Nos dias de hoje, é inconcebível estarmos desconectados. Um estudo aponta que 63,1% da população mundial está conectada à internet e 59% utiliza Social Media. Estes canais digitais estão a transformar o modo como observamos e comunicamos com o resto do mundo e, por sua vez, o comportamento do público — cada vez mais são vistas como plataformas ideais para descobrir tendências, serviços e produtos.
Neste sentido, as empresas têm de investir em estratégias, dentro destes canais de comunicação, porque não só viabilizam uma relação de proximidade com o público, como ajudam a ganhar visibilidade, autoridade e reconhecimento.
Social Media é palco de muitas oportunidades. Por isso, nunca foi tão importante perceber em que redes sociais as empresas devem investir e como utilizá-las para criar um diferencial competitivo.
Agora vamos analisar dados:
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